I have always been a strong advocate of Google profiles. Even before Google introduced G+ to the world, I maintained that the search engine giant favored individuals who opened member accounts, and even more so if websites were “verified” by Google; through their Webmaster Tools. I have always believed that Google views their memberships as a pledge of allegiance and thus they offer subtle rewards for member loyalty. How? As a ranking factor in their algorithm.
In the past, I have openly suggested that a Google profile can improve search results. Why? I believe that your Google profile, immediately establishes a closer relationship with you and the search engine giant, that is fueled by an underlying desire to know every detail about you; that Google possibly can accumulate. Thankfully this can be controlled and monitored, by the web content you choose to submit. So, as with any social network, please be mindful of your content.
Regardless of any intimate concerns, educated members of the search community are aware of the hidden value of a Google profile, and choose to use it to communicate with the search giant; in a manner Google recognizes and trusts. In fact, Marissa Mayer the CEO of Yahoo!, has chosen to display her Google+ account About page on her Twitter account profile; instead of her own company’s webpage. Why? Because if she wants to have Google’s ear and undivided attention, she needs to contribute to the relationship, as well. At Yahoo! on the other hand, I am certain everyone hears, every word she says. 🙂
The bottom line is that, to whatever extent, a well-maintained Google account and detailed profile; is a great asset. It establishes a relationship with with the search giant, that allows you to communicate in a manner that Google understands and demonstrates confidence in. Use this opportunity to build and maintain a relationship with Google that, for the purpose of communicating your marketing information, is open and sincere. Reminder: It is about socializing, not selling.