Twitter looks to increase the content value of their users’ input, by limiting the number of entry characters to 140. By sharply limiting the amount of information a user can “Tweet”, this approach encourages participants to share only the most meaningful and relevant content of their conversation; with one another.
Individuals, businesses and organizations who have chosen to closely monitor your posts (“Tweets”), on Twitter; are called “Followers”. This delegation denotes a sense of admiration and loyalty. As such, fostering a long-term relationship with your Followers takes enormous effort and commitment. In contrast to the “Friends” found on Facebook, Followers expect you to consistently provide rich, meaningful and relevant content; to engage and maintain their interest and support. It is expected that this information addresses common issues, and provides a credible solution or advice; for an immediate problem or future concern. Used sparingly, unrelated Tweets which inspire thought or offer an element of entertainment for your audience can create a friendly and relaxed environment.
If you intend to use Twitter for brand building strategies, like generating consumer awareness and building customer loyalty, I suggest that you share information that entices Followers to ask questions; and/or follow the valuable links you have showcased. Twitter followers will only find interest in events, posts and Tweets, that are noteworthy or newsworthy; and reflect their immediate goals or arouse their interest.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
