Many Small Business owners see a national or international SEO campaign, as a costly endeavour; and a lengthy commitment. As such, it creates a fear and apprehension; that too often results in neglect or avoidance. Not realizing the benefits of SEO, and persuing a structured and affordable campaign; can be a costly mistake. In fact, I have a saying…”Making no decision, is often worse than making the wrong decision; would have been in the first place.”
A recent study reported that 82 percent of shoppers, begin their local business search; online. This suggests a consumer migration from traditional methods of local search, like yellow pages ads; to the Internet. At a fraction of the cost of an aggressive national or international optimization campaign, Local SEO offers an affordable solution; for big and small businesses. By concentrating Internet marketing efforts on local consumers, merchants and retailers can improve their Web exposure; and increase the liklihood of consumer contact or purchase.
Local Search represents a geographically specific target area, and as such, creates a valuable opportunity for small businesses; to generate consumer interest and revenues. Consumers seeking local business telephone numbers, addresses or product/service information; are actively using traditional search engines (such as Google and Yahoo!) to lookup local info and contact local businesses.
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