With social media’s rise in popularity, businesses and organizations are actively participating; and reporting mixed results. This can (in part) be attributed to the company’s misconception of the benefits derived from participating in social media and communities. Quite simply, not using a tool for its intended purpose is highly unlikely to elicit the desired result and as such, will likely cause some discouragement.
Here is an interesting thought:
“Facebook is like a Starbucks. A lot of people hanging out, but hardly anyone buying anything.”
The fact of the matter is that social media was never intended to be used for selling products or services. The only commodity that is sold successfully on Facebook or Twitter is YOU or your brand.
You are attending a dinner party, full of close friends and acquaintances. As you sit and socialize before dinner, you enjoy conversation with people who have a genuine interest; in sharing remarkable information and experiences. Then, along comes a friend-of-a-friend; with flyers, cards and a single-minded conversation. So much for dinner. (#blocked)
The businesses and Organizations that enjoy the most success with social media, utilize this innovative approach as part of their brand management strategy, to monitor, promote and protect their brand in the marketplace. They offer dependable advice when asked for, and consistently provide meaningful and relevant information about their brand/Industry; to Followers and Friends. This sort of friendly and non-intrusive interaction supports a positive relationship, promotes brand awareness and inspires consumer loyalty.