With Social Media’s rise in popularity, businesses and Organizations are actively participating; and reporting mixed results. This can (in part) be attributed to the administrator’s misconception of the benefits; to be derived from Social Media participation. Quite simply, not using a tool for its intended purpose, is highly unlikely to elicit the desired result; and cause some discouragement.
Here is an interesting thought:
“Facebook is like a Starbucks. A lot of people hanging out, but hardly anyone buying anything.”
Social Media and Social Networking websites are not intended for selling products or services. The only commodity that is sold successfully, on Facebook or Twitter; is YOU or your brand.
Consider this:
You are attending a dinner party, full of close friends and acquaintances. As you sit and socialize before dinner, you enjoy conversation with people who have a genuine interest; in sharing remarkable information and experiences. Then, along comes a friend-of-a-friend; with flyers, cards and a single-minded conversation. So much for dinner. (#blocked)
The businesses and Organizations that enjoy the most success with Social Media, utilize this innovative approach as part of their brand management strategy, to monitor, promote and protect their Brand; in the marketplace. They offer dependable advice when asked for, and consistently provide meaningful and relevant information about their brand/Industry; to Followers and Friends. This sort of friendly and non-intrusive interaction supports a positive relationship, promotes brand awareness and inspires consumer loyalty.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
