Since the introduction of MyFace (a term I use to describe the MySpace/Facebook craze), Twitter, etc., Social Media Marketing has taken the front seat, in the drive to establish/maintain a Company’s brand and positive reputation; both in Search results and the e-marketplace. Popular social mediums provide a wealth of consumer-generated data, that satisfies the Search Engines’ desire for fresh, query-relevant content; that is both informative and engaging.
For a number of years, Search giants like Google have echoed the importance of current and relevant data; displayed on Web pages. Now, with the introduction of Universal Search, real-time results and Google Caffeine, it appears that Google (for one) has recognized the value of current user-generated data; and afforded it the appropriate weight in it’s algorithm.
Search Engines recognize that every second, millions of active members are contributing and sharing insight, knowledge and experience; in social communities and blogs, around the globe. This generates a pool of fresh, query relevant data; that can be searched and indexed routinely. Often, this information (albeit proven or dis-proven) provides more up to date information, than that found on the outdated Blog posts and forgotten Web pages; that often litter Search results.
The inclusion of MyFace and Linkedin pages/profiles, Youtube videos- and now the introduction of Twitter to search results; affords Internet marketers a valuable opportunity, to increase their client’s exposure on the World Wide Web. Utilizing popular social venues, businesses should take advantage of this valuable opportunity to generate relevant, keyword rich and optimized daily content; that promotes their products/services, and improves Search Engine placement.
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