Tag Archives: Marketing Strategies

Let Your Brand Communicate Directly With Stakeholders

In today’s marketplace, skeptical consumers are beginning to demand more, and businesses are being held to higher moral and ethical standards and practices. To address this shift in consumer motivation, marketers are increasingly turning away from traditional advertising methods, and … Continue reading

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A Proactive Approach to a Soaring Canadian Dollar

Now that the Loonie has climbed steadily, Corporations and Small Businesses need to develop a proactive strategy; to remain competitive in the evolving marketplace. Canadian merchants simply cannot sit idle, and allow the tidal flows of exchange rates; to determine … Continue reading

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Word of Mouse Replaces Word of Mouth

Launching your Web site, and embarking on an SEM campaign, is very much like revisiting your early social interactions of school; particularly your High School Social Life.  It would seem that pubescent self-esteem, and in this instance your Web site’s … Continue reading

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