In e-commerce, there is one goal that stands above all: Generate revenue, by encouraging Web site visitors to purchase your product or service, either online; or at your brick and mortar store. To accomplish this, you must flawlessly provide two key ingredients: a positive appearance and great communication.
When motivated consumers arrive at your Web site, they are in search of a solution. Each visitor has an individual question they need answered, or problem they need solved. If your Web page does not immediately provide the satisfaction they covet; they will move on to your competitor- an undesirable consequence. As such, your Web site’s landing page (Home or otherwise) provides the most valuable opportunity, to build a genuine relationship of trust with Internet visitors; and establish your Company’s brand. The information that you choose to showcase here, and the manner in which it is conveyed; can invoke powerful emotions in Web site visitors.
Your first online interaction, with a potential customer; should play out like a first date. Considering that first dates are more like job interviews, a positive appearance and great communication; will help to make the sale. Both first dates and job interviews are an emotional experience, loaded with questions; ultimately seeking the answer to “why”. Like employers and blind dates, Web site visitors know “what” they are searching for, they just don’t know “why” they need you; to provide it.
Be certain that your landing page speaks directly to Web visitors, in a manner that is simple and easy to relate to. Make every effort to provide specific answers, about how your product or service WILL help; not CAN help.
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