Although it would seem naive to some, to expect that a silver lining could appear on everything, when Microsoft released their social network (so.cl) to the public; I tried not to be too quick to pass a harsh judgement. Instead, I immediately created a community profile and began to experiment with the new social platform, in hopes of quickly identifying the untapped marketing advantages; and understanding their application to new/existing campaigns. I was searching for the silver lining, so to speak.
For those who have yet to visit MSN’s new social network, let me begin by telling you that it bears a striking resemblance to Pinterest, with only the unique introduction of a collage layout showcasing multiple images/text; to set it apart. Although at first glance this may seem like an insignificant feature to some, it actually presents a valuable branding opportunity for businesses (introduction and reinforcement), that encourages them to capitalize on their creative use of descriptive images; to capture the audience’s attention and convey their brand building message. For industries like Food and Beverage, Fashion and Real Estate, it is a welcome opportunity to predominately utilize remarkable pictures to deeply describe their offerings, in a manner that the consumer audience will find much more enticing and entertaining; than a single picture and a paragraph of nondescript text.
Because this innovative approach to social networking uses a carefully-selected collection of descriptive images, to highlight the finer points of the author’s post, properly applied illustrations will effectively convey the brand’s captive message to consumers; in the least intrusive manner. Moreover, this approach to inspiring consumer interest and encouraging targeted website traffic through posted pictures, can be successfully applied to any business; in any industry. Whether you are writing a company blog post, writing an article or authoring a press release, the fact that you intend to post your content to all relevant social media networks, including so.cl; means you will have to include a minimum of 2 images in every publication. Aside from being aesthetically pleasing, it is important to note that the introduction of more pictures to describe posts/articles, will also draw favorable reviews (and search engine results) from the search engine giants; as well as your carefully targeted consumers.