Part of your business’ social media brand building strategy, should include careful use of your social media profile and scrapbook images, to deliver a focused brand building message; to an eager audience of Internet consumers.
Countless times, I have come across a profile image that was improperly cropped and/or out of focus. Making no excuses for the businesses that are guilty of this, I will say that profile pic sizes can vary greatly, from one social media platform to another. With that being said, I have compiled a list of the top social media and networking websites, and their acceptable profile pic sizes. The maximum profile image size, width by height, is:
- Google+: 202px by 192px
- Google+ Scrapbook photo: is 126px by 126px
- Facebook: 180px by 540px
- Twitter: 73px by 73px
- YouTube: 800px by 800px (max 2 mb)
- StumbleUpon 185 × 185 (max 1 mb)
- Digg: 120px by 120px
- PowerPoint: 1024px by 768px (at 72 dpi) <– This one is a bonus.
Using this guideline for social media profile pic sizes, you can create marketing ads that speak to the consumer audience, and share a brand building message, that isn’t too short, too long, out of focus or missing something. Take advantage of the the larger image sizes on Facebook and YouTube, to showcase unique visual content and entice consumers.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
Too often, businesses and brands neglect the opportunity, that a social media profile picture/image offers. Studies have consistently shown, that consumers view the profile picture area first, and then scan the scrapbook images. Take advantage of this opportunity, to introduce yourself to consumers, and communicate your brand building message; to the Internet audience.