In many instances, small business owners are the most skeptical about making the leap to the Internet. Before they build their website and embark on an Internet marketing campaign, they want to know what to expect. So, I have complied my list of Four (4) Online Marketing Guarantees.
- Organic Listings- Top 20 of SERPs: Submitting your website to Search Engines is not nearly as difficult as achieving a top 20 position; and keeping it. Top 10 is ideal; but, a spot in the first two SERPs will generate more traffic for your website.
- Sponsored Listings & Search Engine Advertising: This practice involves promoting your business on search engines, and ensuring a visible spot on the first two pages; if your budget allows. Nevertheless, it is considered a certain way to manage your brand and gain additional exposure for your business.
- Local Search Results: More and more online consumers, are utilizing search engines to locate “brick and mortar” retailers, and local service providers in their area.
- Consistent Top Rankings in the SERPs: No matter what an SEO company tells you, there are no guarantees!
Top organic rankings are difficult to achieve; and even harder to keep. This is because it is the search engines that dictate the algorithms, that govern the results. Although Google has always maintained that you cannot buy first place, there are dedicated search engine marketing companies out there, that would likely argue this.
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