Excuse me, I FONTED.
The truth be told, I stink at picking fonts. Like most other graphically-challenged people, when it comes to selecting a font for a design project I have no talent for choosing a typeface.
With all the confusion over font families, weights (Light, Regular, Bold, etc.) and cuts (Italic, Condensed, etc.), I thought I would share 3 key points that have helped me to avoid making stinky font choices.
Balance Stylish & Useful: There is a distinction between typefaces that are expressive and stylish, versus those that are useful and appropriate. Typefaces can express a range of voices and emotions. The trick is to try to find the right balance.
Correspondence & Contrast: As a general rule of thumb, either keep it exactly the same, or change it drastically. Avoid minor or incremental variations. Choosing fonts that are almost the same size and color creates an uneasy visual relationship that distracts the audience from simply viewing.
Display Typeface Can be a Slap in the Face: Applied sparingly to headlines, a display font can inject a dash of flavor into a design. However, if used too widely, it can quickly and easily lose its appeal. Display faces with lots of personality are best applied in small doses.
The best advice I have received to date has been to choose one typeface you like and are comfortable with, and use it over and over again. The quantity of available font choices on the Internet is no substitute for quality.