Has MSN search altered course?
For the longest time we have had the big 3 search engines; Google, Yahoo! and MSN. They all provided SERPs displaying much the same content; with only tiny distinguishable differences. It seems to me, that about the time MSN had their falling out with Yahoo!, the #3 search engine took a different approach to the results it provided it’s users.
Here’s what I have noted:
The MSN media Bot had been visiting more frequently; especially the days following a company’s Press Release.
MSN SERPs contain more research and reference-type content; groups, news resources, help networks, etc.
MSN will (most often) show it’s own content before others; i.e. MSN groups
My theory is this: MSN has decided to distance itself from a battle with Google, over the traditional social and commercial responses to queries. Instead, it will focus on intelligent and resourceful answers; meant to educate visitors at a different level.
The new approach looks to provide meaningful solutions to help it’s users; instead of simply providing a handful of options.
Look at the difference using the search term “building bridges”:
Google’s responses provide a mix, however two-thirds of it appears to be socially driven. MSN on the other hand, provides listings that explain construction and address mending relationships.
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