As a result of the recent Google Panda and Penguin updates, some search engine optimization professionals and freelance marketers have been working tirelessly, to appraise the major and/or minor damage; caused by Google’s algorithm initiatives. Industry leaders and experts, are wisely using the abundance of search data they have compiled and deliberated, to develop and refine innovative marketing strategies; that recognize and benefit from Google’s continuing algorithm updates. Ingredients for this elusive recipe for success, among other things, have been said to include consistent quality content, website traffic and social signals; as established indicators of an author’s relevancy, credibility and character.
When search engine marketers take a moment to reflect upon Google’s recent revisions (both Panda and Penguin), the search giant may have left behind some valuable clues for search engine marketing success, and exposed it’s own “sweet-spot” to businesses, brands and freelance marketers. Some industry professionals say that over a period of time, Google has been very subtle in the manner in which it has revealed it’s very strong affinity and taste, for the Web’s most current, remarkable and relevant content. In adhering to it’s own strict practices, Google appears to favor no professional writing status and makes no distinction, between an article authored by a freelance writer or freelance author; and one that is published by a widely acclaimed industry expert. Instead, Google formulates an impartial decision, based on established data it has collected, as well as; it’s own best practices and principles.
Therefore, like many traditional newspapers and magazines, Internet marketing firms have chosen to hire freelance writers or a professional copywriter; to help them consistently generate the inspiring Web content. In most cases, this approach provides the benefit of an experienced freelance writer, that can be relied upon them to deliver relevant content; for long-term marketing campaigns and/or short-term sales or promotions. And in doing so, this approach will free up time for marketers to correctly identify and communicate with their cynical search and social media audience, and effectively deliver a more focused brand building message; that will be far better received by critical Internet consumers and meticulous search engines.