There has been a lot of discussion lately, about Google author profiles and Google authorship. This can be attributed to the fact that more and more journalists and bloggers, are recognizing the value and importance, of having Google showcase their profile; in search results.
Aside from providing a great brand building opportunity, it is another method of establishing your credibility and building a meaningful relationship, with the Google search engine. Moreover, as I mentioned in an earlier blog post, I think that Google rewards its members, with auspicious acts of favoritism.
In the case of your Google author profile, Google openly attributes credit to you as the author and verifies you as (somewhat) a reliable source. In the mind of Internet visitors, this endorsement (of sorts) from the search giant, increases your credibility with the Internet audience, improves consumer awareness; and contributes to your brand building efforts.
Amid pages of conflicting information and spam, Google constantly endeavors to provide the most credible and relevant search results, to its search clients. As such, a Google author profile could one day (soon) be regarded as a ranking factor, and influence your search marketing campaign; and in turn, your Google search results. With that being said, if you hope to get any help from Google, take the necessary steps to build a relationship with the search giant.
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