Internet Marketing Help

Let me begin by saying that keyword research is an arduous task.

Our journey begins with three (3) pieces of paper and a pen (or pencil).

1. Write down all of the words that you feel best describe your business, products and services- aim for twenty-five to thirty.
2. On a new piece of paper, list all of the search phrases (maximum three words per phrase) you would apply to a search bar; actively seeking a business like yours.
3. Compare the lists, and circle the most common words from List 1, found in the search phrases on List 2.  This should give you a preliminary idea about which keywords/phrases best describe your business.
4. Transfer the most popular keywords/phrases to a fresh piece of paper.
5. Begin the exhaustive research, to determine how competitive the chosen keywords are.  If you need more direction on this topic, I authored a blog entry in April 2008 entitled Keywords Help for Small Business; and offered a method of determining what chance your business has against online competitors.

When addressing the content of your meta tags, it is very important to exercise continuity.  Your title should be reflective of your keywords, and your keywords should be reflected in your description.  Sound repetitive?  It’s supposed to be.

Here are some of the guidelines our team followed when determining and implementing the appropriate content, and format for meta tag keywords and description:

• select only five (5) keywords or keyword phrases
• never use more than three (3) words in a primary keyword phrase
• line up your keywords / phrases to resemble a sentence- most important ones first
• keywords / phrases should not exceed 150 characters
• use all five (5) keywords / phrases in your description.  Maximum of three (3) applications per 100 words.
• description should not exceed 150 words.

When complete, your meta tags should look something like this:

<title>Small Business Advice- Helping you grow your small business</title>
<meta name=”description” content=”Our small business experts offer dependable small business advice to help new business start up or small business grow, and to help generate profit.”>
<meta name=”keywords” content=”small business advice, help small business, grow small business, new business start up”>

TWMG- Corporate Web Development

Tags: corporate seo, keywords, meta tags, search engine optimization, SEO

This entry was posted on Friday, June 26th, 2009 at 2:19 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.