Category Archives: Social Media

Building Your Brand Using Social Media

Posted on May 5, 2011 by Kristoffer Howes

For many aspiring entrepreneurs and small to medium business owners, introducing their company to consumers on the Internet, has proven to be disappointing and challenging. In most instances, their failed social media marketing attempts can be attributed to the lack … Continue reading →

Posted in Branding and Image, Social Media | 2 Comments

Is Google Using +1 to Increase the Accuracy of Targeted Ads?

Posted on April 5, 2011 by Kristoffer Howes

I have always maintained that a link cast in your favor, is also measured by the website giving it. After all, it can really be considered to be a vote of confidence. With that being said, a +1 link is … Continue reading →

Posted in Advertising, Social Media | 1 Comment

Does Google Reward Its Members?

Posted on March 28, 2011 by Kristoffer Howes

To explore the effects of social media on search results, the Research and Development team at TWMG decided to begin it’s study by creating a social media profile; for each of our Case Study websites. Using as much of the … Continue reading →

Posted in Marketing Strategies, Search Engines, Social Media | 1 Comment