Category Archives: Branding and Image
Building a Bridge Between Brand Identity and Brand Image
A brand is one of the most valuable elements, in an advertising theme. A brand should quickly and clearly demonstrate, what the brand owner has to offer, to motivated and apprehensive consumers; in the crowded marketplace. As well as clearly … Continue reading
How and Why Consumers Interact With Brands on Facebook
With so much emphasis and effort being placed on encouraging consumers to “Like” a Facebook business or brand page, many businesses are confused and frustrated; by their poor results. In fact, many are unsure about what consumers expect from them, … Continue reading
Thoughts on Branding and Building a Sustainable Brand
As businesses and organizations become more transparent, consumers can see behind the glossy packaging and one-way, gimmicky marketing campaigns; and are questioning what brands are telling them. As such, trust in recognized brands is diminishing, and as a result, consumers … Continue reading
