The content within your website will be digested by both website visitors and search engine spiders alike. Both types of Internet guest can be as critical as Donald Trump in the Apprentice, Simon on American Idol or Kevin O’Leary on the Dragon’s Den. An unfavorable review from either, can be devastating and crippling for a business, and their online presence.
You must be very careful to compose content that is relevant to your corporate objectives and brand building efforts. Once you begin to build, do not deviate from your website’s commitment. Remain diligent and focused. If there is a complimentary topic you are eager to include, make a note of it and engage it at another time. Build a new page to display it later, and devote yourself completely to it then.
The content that you write should be in a conversational format, that is easy to understand. Your visitor’s first impression, will formulate the basis for their thoughts of your brand, and comments which could effect your company’s online reputation; presently and in the future. Your carefully chosen online content should not be a thesaurus-revised addition, that has been gently polished to lend credibility to your website. It should be received by the visitor, as a message from a friend or peer.
Ideally, the text and images will be exciting and informative, as well as grammatically and politically correct. With the introduction of social media, messengers and online communities, participants have begun to accept “how r u?” and “sup?”. This type of literary practice should remain confined to your personal pages, and definitely not appear anywhere on your corporate website.
When composing and fine-tuning your online narrative, do not riddle it with search words, terms and phrases, in an obvious (and futile) attempt to attract search engines. This approach will likely insult your educated visitors, and perhaps even draw a crippling “spam” tag. Search engine spiders are much easier to please than your thrifty online consumers. Don’t spend all your time, writing content for Google and Bing. Focus your efforts on pleasing your website visitors, and motivated Internet consumers.
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