The purpose of an infographic is to educate the audience using eye-catching and descriptive visual content. Even if you’re targeting a specific consumer audience, a broader and wider audience may view your infographic. For this reason, make every effort to ensure your infographic is descriptive, as well as easy to understand.
1. Show Your Information: An infographic should not have long paragraphs of text to convey the message. Make use of pictures, graphics, and other images to present the data in a visually stimulating way, that is easy to understand, appreciate and enjoy. It goes without saying that the information presented throughout your infographic should be well researched and obtained from credible sources.
2. Tell a Story: As another form of content, infographics are used to visually tell a story that is of interest and benefit to the target audience. Instead of relying heavily upon typography to make a point, make effective use of images to represent a big portion of the information. The goal is to fully represent the information through visual elements that people will understand and appreciate.
3. Include Original Graphics [Whenever Possible]: Using everyday clip art will not impress your audience. Introducing originally designed and created graphics will separate your infographic from the others, and work well to increase your credibility. If you cannot make your own graphics, it is recommended that you hire a freelance graphics artist who can create original works of art, at a price you can afford.
4. Use an Appealing Combination of Color: Infographics are all about visually stimulating your audience. If this is challenging for you, the 3-color palette rule is a safe bet. This approach simply means choosing one light background color, and select two more colors to make distinctions, based on your infographic’s topics or sections.
5. Think Outside the Box: Ordinary is boring. You cannot expect that boring content will capture the interest and attention of your targeted audience. A creative and effective infographic goes beyond just including charts and graphs. If you really want to make a big impact on consumers, you must be innovative and creative when designing your infographic.
Once you have been granted the opportunity to present your “story,” the effort you have invested in your infographic will be reflected in the audience’s engagement. Sadly, many marketers make the mistake of simply creating an infographic and expecting it to engage consumers on its own. As with any content marketing material generated by your business or brand, it is extremely important to use well-established social media profiles, blogs, and other digital marketing resources, to [consistently and] effectively deliver your infographic; to the online audience.
Infographic: 5 Must Do’s When Creating Infographics.