With the advent of search, the behaviours of both buyers and sellers, have changed dramatically. People who traditionally would look to newspapers and yellow page listings, to find business information, are consistently turning to search engines; for a more efficient solution. Unmistakably, local search is quickly becoming the predominate choice of consumers, for finding information about retailers and service providers; such as their telephone number, location/s, directions, etc.
A growing number of savvy consumers, are conducting online research. They are constantly evaluating and comparing products, services, businesses and brands. They are effectively using Internet resources to inform their buying decision, and a website can be extremely helpful with answering a potential customer’s, preliminary questions. With that being said, here are the 3 most compelling reasons, to employ search engine marketing strategies to create and maintain, your local search business listing:
- Improve visibility in organic search. Google places can give you a first page “organic” result.
- Target your local audience. Local search results will display companies and related results, that are geographically specific.
- A local search listing displays your business’ phone number right beneath your website URL.
Consumers have demonstrated time and again that they enjoy conducting research on the Web, however when it comes to actually purchasing, they still prefer to contact or visit the store; likely to experience the personal interaction. However, once you get a potential client on the phone or in the brick and mortar location, the chances of making a sale have increased; enormously.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.