March 9th, 2010
In e-commerce, there is one goal that stands above all: Generate revenue, by encouraging Web site visitors to purchase your product or service, either online; or at your brick and mortar store. To accomplish this, you must flawlessly provide two key ingredients: a positive appearance and great communication.
When motivated consumers arrive at your Web site, they are in search of a solution. Each visitor has an individual question they need answered, or problem they need solved. If your Web page does not immediately provide the satisfaction they covet; they will move on to your competitor- an undesirable consequence. As such, your Web site’s landing page (Home or otherwise) provides the most valuable opportunity, to build a genuine relationship of trust with Internet visitors; and establish your Company’s brand. The information that you choose to showcase here, and the manner in which it is conveyed; can invoke powerful emotions in Web site visitors.
Your first online interaction, with a potential customer; should play out like a first date. Considering that first dates are more like job interviews, a positive appearance and great communication; will help to make the sale. Both first dates and job interviews are an emotional experience, loaded with questions; ultimately seeking the answer to “why”. Like employers and blind dates, Web site visitors know “what” they are searching for, they just don’t know “why” they need you; to provide it.
Be certain that your landing page speaks directly to Web visitors, in a manner that is simple and easy to relate to. Make every effort to provide specific answers, about how your product or service WILL help; not CAN help.
Tags: branding, generate sales, Website Content
Posted in Branding and Image, Conversions, Website Content | No Comments »
March 5th, 2010
Launching your Web site, and embarking on an SEO campaign, is very much like revisiting your early social interactions of school; particularly your High School Social Life. It would seem that pubescent self-esteem, and in this instance your Web site’s success, is determined by the level of popularity and recognition you achieve; amongst your peers.
Search Engines measure popularity and credibility, by applying their unique algorithm to account for number of ranking factors; including established links, online reputation and more. In fact, established links are seen as a vote of confidence; a sort of “Yeah, I know Him/Her.”
Interestingly enough, a vote cast in your favor is also measured by the popularity/credibility; of the person (Web site) giving it. For example: Everyone in the Geography or Chess Club might be quick to say that they know you, however this endorsement is highly unlikely to boost your over-all popularity; in school. Make no mistake though, every bit of positive effort counts. This especially holds true when favored school athletes and Cheerleaders, become familiar enough with your name; to acknowledge you in the hallway.
The successful strategies applied in High School, to gain notoriety and popularity; can easily be mirrored on the Internet. However, providing misleading information to your peers, or pretending to be something you are not; can have similar negative consequences. In the case of your new online presence, the much sought after “word of mouth” endorsements of popular High School peers, have been replaced by Word of Mouse™ Marketing Strategies; and the reviews of opinionated consumers.
More powerful than High school gossip, Internet and Social Networking participants are relentless in their pursuit of the latest news; and are quick to expose faults and untruths. Unlike faded memories of lost love, or the sting of an embarrassing moment; Web pages do not disappear.
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Tags: Marketing Strategies, online reputation, Social Media, Word of Mouse
Posted in Marketing Strategies, Social Media | No Comments »
